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AI & Marketing Concepts

Addictive Intelligence

AI systems, such as voice assistants and chatbot companions, that are engaging and personalized enough to create compulsive user attachment.

Explanation

Addictive Intelligence describes AI that keeps users hooked through continuous adaptation to their preferences, offering companionship, emotional support, or entertainment so gratifying it is hard to resist. MIT Media Lab researchers warn this can produce a "digital attachment disorder" where users prefer AI companions to real relationships, with implications for social skills, mental health, and over-reliance on AI for decisions. For marketing, it drives growth in voice search, voice commerce, and AI-persona brand engagement, but also raises trust risks since many users say they would rather hear a TV ad than one delivered by their personal assistant.

Usage context / examples

Examples include Replika, an AI companionship app that began as a way to recreate conversation with a deceased friend and now serves millions of users, and Character.AI users averaging about 0.6 hours per day on the app, more time than the average spent on dating apps.

Turkish equivalent

Bağımlılık Yaratan Zeka

Turkish definition

Kullanıcıyı kendisine bağımlı hale getirecek kadar çekici ve kişiselleştirilmiş yapay zeka sistemlerini tanımlayan kavramdır.

Source: MMA Academy Sözlük