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Retail Media

Advertising Cost of Sales (ACoS)

A metric that measures the ad spend generated by advertising in relation to the overall sales value, calculated by dividing ad spend by sales value, expressed as a percentage.

Turkish definition

Reklam harcamasının, o reklamdan gelen satışa oranını yüzde olarak gösteren metriktir; ROAS'ın tersidir.

Source: MMA Retail Media Glossary (A–Z)