AI Max (AI Max for Search)
A Google Ads Search campaign feature that combines broad-match query matching, AI-generated headline and description customization, and Final URL Expansion.
Explanation
AI Max launched in 2025 after an earlier private beta called Search Max, and rolled out fully by the third quarter of that year. It expanded into Dynamic Search Ads upgrades through 2026. Google's own data reports roughly 14 percent more conversions at a similar cost per acquisition, which is why PPC marketers now need to know the term when planning Search budgets.
Usage context / examples
Google's own blog post 'Unlock next-level performance with AI Max for Search campaigns' documents the feature's rollout.
Related terms
Turkish definition
AI Max, geniş eşlemeli sorgu eşleştirmeyi, yapay zeka ile oluşturulan başlık ve açıklama uyarlamasını ve Final URL Expansion'ı birleştiren bir Google Ads Arama kampanyası özelliğidir.