AI & Marketing Concepts
Augmented Intelligence
A collaboration model where AI speeds up human marketers' work and data analysis while humans keep judgment, creativity, and final decisions.
Explanation
In this model AI does not decide or create on its own; it supports, suggests, and accelerates, while brand voice, context, and intuition remain human responsibilities. It matters because campaigns now form in hours rather than weeks, consumer behavior is more fluid, and cross-platform coordination is harder, so marketers need AI to shorten insight generation and deepen personalization without giving up final judgment.
Turkish equivalent
Artırılmış Zeka
Turkish definition
Yapay zekanın insan zekâsını tamamladığı, hız ve veri analizini insan sezgisi ve yaratıcılığıyla birleştiren bir iş birliği modelidir.
Source: MMA Academy Sözlük