CAPI (Conversions API)
A server-to-server method for sending conversion event data directly from an advertiser's server to ad platforms, bypassing browser pixels and cookies.
Explanation
CAPI covers Meta's Conversions API and equivalents at Google, TikTok, and Snap. It restores signal lost to iOS privacy changes, ad blockers, and cookie restrictions by sending event data server to server instead of relying on a browser pixel. As of 2026, marketers treat CAPI as a baseline requirement rather than an advanced optimization, since it improves match rates and automated bidding accuracy. The most common setup pairs Meta CAPI with the Meta Pixel for deduplicated event matching.
Usage context / examples
Meta Conversions API paired with the Meta Pixel for deduplicated, more accurate event matching, as widely documented in 2026 implementation guides.
Related terms
Turkish definition
CAPI, tarayıcı tabanlı pikseli atlayarak dönüşüm verisini reklamverenin sunucusundan doğrudan reklam platformlarına gönderen bir yöntemdir.