Retail Media
CDP / Customer Data Platform
A platform that collects and unifies customer data from multiple sources to create customer profiles and usable audience segments.
Turkish definition
Farklı kaynaklardan gelen müşteri verisini birleştirerek müşteri profilleri ve kullanılabilir kitle segmentleri oluşturan platformdur.
Source: MMA Retail Media Glossary (A–Z)