Retail Media
Connected TV (CTV) for Retail Media
Offsite television streaming ad units targeted and measured using deterministic 1st-party retailer shopping data and closed-loop attribution.
Turkish definition
Perakendecinin birinci taraf alışveriş verisiyle hedeflenen ve kapalı döngü atribüsyonla ölçülen, internet üzerinden yayınlanan TV reklamlarıdır.
Source: MMA Retail Media Glossary (A–Z)