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AI & Marketing Concepts

Conversational AI Commerce

Commerce conducted through conversational AI tools like chatbots and voice assistants instead of traditional click-based shopping.

Explanation

Conversational AI Commerce uses chatbots, voice assistants, and AI-powered messaging to enable real-time, personalized shopping experiences. This model shifts from traditional e-commerce workflows to natural dialogue-based transactions. Marketers benefit from higher conversion rates, reduced cart abandonment, and richer behavioral data through ongoing conversations that build lasting customer relationships.

Usage context / examples

Users can order through Alexa or Google Assistant by voice, receive personalized product recommendations in real time, and have sales, support, and marketing unified into a single conversation flow.

Turkish definition

Chatbot ve sesli asistan gibi konuşma tabanlı yapay zeka araçlarıyla gerçekleştirilen ticaret modelidir.

Source: MMA Academy Sözlük