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Retail Media

Conversion Rate (CVR)

The percentage of ad clicks or visits that result in an order.

Usage context / examples

Formula: t{CVR} = ({Orders} div Clicks}) times 100$

Turkish definition

Reklam tıklamalarının ya da ziyaretlerin siparişe dönüşme yüzdesidir.

Source: MMA Retail Media Glossary (A–Z)