← MMA Academy Dictionary
Retail Media

Data Clean Room

Privacy-safe environment for combining advertiser and retailer datasets.

Usage context / examples

Used for: audience overlap measurement Attribution

Turkish definition

Reklamveren ve perakendecinin veri setlerini, ham veriyi birbirine açmadan gizlilik korunarak eşleştirdiği güvenli ortamdır.

Source: MMA Retail Media Glossary (A–Z)