Retail Media
Digital Out-of-Home (DOOH / In-Store Screens)
Digitized video screens, interactive endcaps, and display panels located within physical retail aisles and checkouts.
Turkish definition
Mağaza koridorları ve kasalardaki dijital video ekranları, etkileşimli kiosklar ve dijital panolardan oluşan reklam alanıdır.
Source: MMA Retail Media Glossary (A–Z)