Digital
In retail media, the online and screen-based channels where ads run, such as retailer websites, apps, emails, and in-store digital screens, as opposed to printed or physical media.
Explanation
Digital channels let retailers target shoppers with first-party data, change creative in real time, and measure results against actual sales, which is harder with print or static in-store media. Most retail media spend, including sponsored products, onsite display, and offsite extension, runs on digital channels.
Related terms
Performance Media, Onsite Retail Media, Offsite Retail Media, DOOH
Turkish equivalent
Dijital
Turkish definition
Perakende medyasında reklamların yayınlandığı web sitesi, uygulama, e-posta ve mağaza içi dijital ekran gibi çevrimiçi ve ekran tabanlı kanallardır.
Source: MMA Retail Media Glossary (A–Z)