EGC (Employee-Generated Content)
Organic content such as LinkedIn posts and short-form video that a company's own employees create, rather than its marketing team or paid influencers.
Explanation
EGC was named and tracked as a distinct content category through 2025 trade press. As user-generated content and influencer costs rise, and audiences distrust polished brand content, marketers are formalizing employee advocacy and EGC programs. Forbes and other 2025 sources argue that EGC reads as more authentic than branded content.
Usage context / examples
Forbes Agency Council (Feb 2025), "The Hidden Power Of Employee-Generated Content," and multiple 2025 agency guides positioning EGC as a named content category alongside UGC.
Related terms
Turkish definition
EGC, pazarlama ekibi veya ücretli içerik üreticileri yerine bir şirketin kendi çalışanlarının oluşturduğu LinkedIn gönderileri ve kısa video gibi organik içeriktir.