Extended Reality (XR)
An umbrella term covering virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies.
Explanation
Extended reality is a category label used to group virtual reality (fully immersive digital environments), augmented reality (digital elements overlaid on the real world, typically via a phone or headset), and mixed reality (digital objects that interact with the real environment) under one term, since many devices and platforms increasingly blend these modes. For marketers, it is practical vocabulary for briefing agencies or vendors on immersive experiences, virtual product try-ons, AR filters, branded VR experiences, without having to specify the exact underlying technology up front.
Usage context / examples
A furniture retailer's app that lets customers see how a virtual couch looks in their actual living room through their phone camera is an XR (specifically AR) application.
Related terms
Virtual reality, augmented reality, mixed reality, metaverse
Turkish equivalent
Genişletilmiş gerçeklik
Turkish definition
Extended Reality (XR), sanal gerçeklik (VR), artırılmış gerçeklik (AR) ve karma gerçekliği (MR) kapsayan şemsiye bir terimdir.
Source: MMA Academy Sözlük