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Retail Media

Fill Rate

The percentage of available advertising inventory successfully sold and rendered.

Usage context / examples

Formula:{Fill Rate} = ({Sold Impressions} div {Total Available Ad Opportunities})\times 100

Turkish definition

Mevcut reklam envanterinin ne kadarının satılıp yayınlandığını gösteren yüzdedir.

Source: MMA Retail Media Glossary (A–Z)