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MMA Programs & Frameworks

FSS (First Second Strategy)

A neuroscience-based study analyzing how consumers react to advertising within the first second of exposure.

Turkish equivalent

İlk Saniye Stratejisi

Turkish definition

Reklamların ilk saniyelerde beyin üzerindeki etkisini inceleyen nöropazarlama araştırması.

Source: MMA Academy Sözlük