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Digital Marketing Acronyms

GPC (Global Privacy Control)

A browser-level signal that automatically tells websites not to sell or share a visitor's personal information for targeted advertising.

Explanation

GPC works as a universal opt-out mechanism built into the browser rather than a setting a user configures on each site. Twelve US states require GPC compliance by 1 January 2026, including California, Colorado, and Texas, and California's CPPA voted in August 2026 to formally name GPC inside CCPA regulations. Joint enforcement sweeps began in September 2025, when Connecticut, California, and Colorado Attorneys General sent enforcement letters to businesses not honoring the signal.

Usage context / examples

Connecticut, California, and Colorado Attorneys General jointly sent enforcement letters in September 2025 to businesses not honoring GPC opt-out signals.

Turkish definition

GPC, bir ziyaretçinin kişisel verisinin hedefli reklam için satılmamasını veya paylaşılmamasını web sitelerine otomatik olarak bildiren tarayıcı düzeyinde bir sinyaldir.

Source: MMA Academy Sözlük