LLM Share of Voice
A brand's visibility and favorability within responses generated by large language models like ChatGPT and Claude.
Explanation
LLM SOV measures how often and favorably a brand appears in AI-generated answers to consumer questions. As users increasingly consult LLMs instead of search engines, brand presence in these systems becomes strategically critical. This is not about clicks but about becoming part of the AI recommendation loop. First placement in an LLM response can establish default choice status across an entire category.
Usage context / examples
When a consumer asks 'What's the best moisturizer for sensitive skin?' or 'Recommend a quality coffee maker,' your brand's frequency and position in the LLM response determines your LLM SOV.
Turkish definition
Bir markanın ChatGPT ve Claude gibi büyük dil modellerinin yanıtlarında ne sıklıkla ve ne kadar olumlu yer aldığını gösteren ölçüttür.
Source: MMA Academy Sözlük