Retail Media
Non-Endemic Advertiser
Advertiser not selling directly in retailer ecosystem.
Usage context / examples
Examples: banks telecoms insurance auto brands High-growth opportunity.
Turkish definition
Ürünleri o perakendecide satılmayan reklamverendir; banka, sigorta ya da otomotiv markaları gibi.
Source: MMA Retail Media Glossary (A–Z)