Retail Media
Owned & Operated Media
Advertising inventory located within properties directly owned and controlled by retailers, i.e web, app, stores, CRM.
Turkish definition
Perakendecinin doğrudan sahip olduğu ve yönettiği kanallardaki reklam envanteridir; web sitesi, uygulama, mağazalar ve CRM gibi.
Source: MMA Retail Media Glossary (A–Z)