MMA Academy, Marketing + Media Alliance MEA
← MMA Academy Dictionary
Retail Media

Point-of-Sale (POS) Media

Physical and digital advertising units situated at checkout points, including customer-facing payment terminals, digital screen carousels, and printed/digital receipt ads.

Turkish definition

Kasa noktasındaki fiziksel ve dijital reklam alanlarıdır; ödeme terminalleri, dijital ekranlar ve basılı ya da dijital fiş reklamları gibi.

Source: MMA Retail Media Glossary (A–Z)