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Retail Media

Sell-Through Rate

The percentage of physical inventory sold relative to the amount received from suppliers over a set period.

Usage context / examples

Formula:{Sell-Through Rate} = {Units Sold} div {Beginning Inventory}) times 100

Turkish definition

Belirli bir dönemde tedarikçiden alınan stokun ne kadarının satıldığını gösteren yüzdedir.

Source: MMA Retail Media Glossary (A–Z)