Structural Chaos
The state in which an organization's complexity grows faster than its coordination, so activity rises while impact falls.
Explanation
Structural chaos does not look like chaos: political shifts, economic pressure, and fragmented markets can look like growth until the system breaks. Its signature is more activity with less impact, because motion is not progress. The response the source proposes is resilience as strategy: anticipate, adapt, recover, align, and create value.
Usage context / examples
From Dr. Ecmel Ayral's presentation at the MMA MEA CMO Board Meeting, framed within the CMO Resilience Playbook.
Related terms
CMO Resilience Playbook, Marketing Resilience
Turkish definition
Bir organizasyonda karmaşıklığın koordinasyondan daha hızlı büyümesi; faaliyet artarken etkinin azalması durumu.
Source: MMA Academy Sözlük