Vibe Marketing
A marketing workflow in which a marketer describes the desired outcome, tone and audience in plain language, and AI tools handle the execution: copy, landing pages, ad variants and segmentation.
Explanation
Vibe marketing takes its name from vibe coding, a term Andrej Karpathy coined in February 2025 for writing software by describing intent to an AI model rather than writing code by hand. Marketers adapted the idea through 2025 and 2026: instead of briefing a creative team or building assets by hand, a marketer states the goal and feel of a campaign in natural language, and AI tools generate and iterate the actual deliverables. eMarketer and Advertising Week both documented the practice spreading through small and mid-sized marketing teams in 2026, and MarTech noted related search interest growing sharply over the same period.
Usage context / examples
eMarketer reported marketers using AI tools to build audience connections and content at scale from a plain-language brief, and Advertising Week described how Klaviyo's Jamie Domenici applies the approach to his own campaign work.
Related terms
Vibe Coding, Prompt Marketing, AI Orchestrator
Turkish definition
Vibe marketing, bir pazarlamacının istenen sonucu, tonu ve hedef kitleyi sade bir dille tarif etmesi, metin, açılış sayfası, reklam varyasyonu ve segmentasyon gibi uygulama işini ise yapay zeka araçlarının üstlenmesidir.
Source: MMA Academy Sözlük