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Consumer & Culture Trends

Adulting

A verb, popularized mainly by millennials, describing the act of doing routine responsible tasks associated with being a grown-up.

Explanation

Adulting refers humorously to completing ordinary adult responsibilities, like paying bills or doing laundry, framed as an accomplishment worth acknowledging, often with the hashtag #adulting. The modern usage grew out of social media around 2008-2009 and was significantly boosted by Kelly Williams Brown's 2013 book "Adulting: How to Become a Grown-Up in 468 Easy(ish) Steps," with the word entering Urban Dictionary in 2014 and seeing a major surge in use by 2016. For marketers targeting millennial and Gen Z audiences, brands, including major companies, have used "adulting" language in campaigns to speak to young adults navigating delayed milestones like homeownership or marriage with self-aware humor rather than a serious, aspirational tone.

Usage context / examples

Kelly Williams Brown's 2013 book "Adulting" is the clearest documented driver of the word's mainstream spread beyond internet slang.

Turkish definition

Genellikle Y kuşağı tarafından yaygınlaştırılan, yetişkinliğe özgü sıradan sorumlulukları yerine getirmeyi ifade eden mizahi terim.

Source: MMA Academy Sözlük