DMA (Digital Markets Act)
An EU regulation that limits the economic power of designated gatekeeper platforms, such as restricting self-preferencing and cross-service data combination.
Explanation
DMA entered force in 2022-2023, and gatekeeper compliance changes affecting marketer workflows landed through 2024-2025. Gatekeeper obligations affect how marketers can target and measure on platforms like Google and Meta in the EU. Repeat violations by gatekeepers can trigger fines up to 20 percent of global turnover, which reshapes the targeting options available to marketers.
Usage context / examples
Fasken's July 2025 overview explains how DMA gatekeeper rules interact with DSA advertising-transparency rules for EU-facing marketers.
Related terms
DSA, VLOP
Turkish definition
DMA, örneğin kendi hizmetini kayırma veya hizmetler arası veri birleştirmeyi kısıtlayarak belirlenmiş bekçi platformların ekonomik gücünü sınırlayan bir AB düzenlemesidir.