GEO (Generative Engine Optimization)
The practice of shaping content so AI answer engines such as ChatGPT and Perplexity cite or recommend it, instead of ranking it as a plain search link.
Explanation
GEO covers techniques for getting a brand mentioned or cited within AI-generated answers rather than only appearing as a link in search results. Researchers at Princeton, Georgia Tech, and IIT Delhi coined the term in a November 2023 paper, and it turned into a standard marketing discipline through 2025 as AI Overviews and chat assistants took share from classic search clicks. AI-referred web sessions grew more than 500 percent year over year in 2025, and visitors who arrive through AI search convert at several times the rate of ordinary organic traffic. Brands that skip GEO risk losing visibility as more answers get generated rather than clicked. The same practice is also marketed as AISO (AI Search Optimization), AIVO (AI Visibility Optimization), SAIO (Search AI Optimization) and GSO (Generative Search Optimization); when the target is AI shopping agents rather than answer engines, it is called AAIO (Agentic AI Optimization) or ACO (Agentic Commerce Optimization).
Usage context / examples
Search Engine Land, MarTech, and Digiday now run GEO how-to guides and vendor tool roundups as a regular beat, separate from classic SEO coverage.
Turkish definition
GEO, markaların ChatGPT ve Perplexity gibi yapay zeka arama araçlarının ürettiği yanıtlarda anılmasını veya önerilmesini sağlayan içerik uygulamalarını kapsar.