LLMO (LLM Optimization)
The discipline of building brand authority and structured content so large language models recognize a brand and surface it in conversational answers.
Explanation
LLMO covers the work of establishing authority, structured content, and high information-gain material so large language models such as ChatGPT, Claude, Gemini, and Perplexity treat a brand as a credible source. It became a widely used marketing term through 2025, as GEO and AEO agencies split off a narrower, model-focused sub-discipline. Search Engine Land and 5W Public Relations both published standalone LLMO glossary pages in 2025, treating it as a distinct field rather than a synonym for GEO. Several agencies now budget for LLMO separately from classic SEO or GEO work, since it determines whether a brand gets mentioned inside a model's answer at all.
Usage context / examples
Search Engine Land and 5W Public Relations both published standalone LLMO glossary and guide pages in 2025, treating it as a named discipline separate from GEO.
Turkish definition
LLMO, büyük dil modellerinin bir markayı güvenilir kaynak olarak tanıyıp yanıtlarında öne çıkarması için marka otoritesi ve yapılandırılmış içerik oluşturmayı kapsar.