Information Product
A packaged piece of knowledge, such as an online course, ebook, or template, sold or reused repeatedly instead of being created fresh each time.
Explanation
An information product is expertise or research turned into a reusable, sellable format, for example an online course, guide, template, or report, that can be delivered to many customers with little additional effort once created. In creator-economy and digital-marketing contexts, this model lets a person or company convert knowledge built for one purpose into a scalable offering, and it can also mean adapting an existing information product to a similar new request rather than starting from scratch. For marketers and consultants, it turns expertise into a repeatable revenue stream, and it lowers the barrier for less experienced people to present themselves credibly once they have a well-packaged product to point to.
Related terms
Storyselling, Earlybird
Turkish equivalent
Bilgi ürünü
Turkish definition
Bilgi veya uzmanlığı, tekrar tekrar satılabilen bir çevrimiçi kurs, e-kitap ya da şablon gibi paketlenmiş bir ürüne dönüştüren kavram.
Source: MMA Academy Sözlük