SoLoMo
A marketing acronym for Social, Local, and Mobile, describing strategies that combine these three elements to reach consumers.
Explanation
SoLoMo was coined by venture capitalist John Doerr of Kleiner Perkins in 2010 to describe the convergence of social platforms, location-based data, and mobile devices as a single, powerful marketing trend. The idea was that smartphones, always carried and always connected, let brands combine social proof, geographic relevance, and mobile delivery in one targeted message, for example a location-based offer shared through a social app. Historically, it named an early wave of mobile-first, geo-targeted advertising that anticipated much of today's location-based and app-driven marketing, even though the term itself has faded from everyday use.
Related terms
Turkish definition
Sosyal, yerel ve mobil unsurları birleştirerek tüketiciye ulaşan pazarlama stratejilerini tanımlayan kısaltma.
Source: MMA Academy Sözlük