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Leadership & Organization

Spitball

An informal, unpolished idea thrown out during brainstorming, offered for discussion rather than as a finished proposal.

Explanation

To "spitball" is to suggest a rough idea without much preparation, typically in a casual or collaborative setting where the goal is to generate many possibilities rather than to present a fully developed plan. The term borrows from the literal meaning of a spitball as something quickly formed and thrown, used figuratively in business and creative jargon for informal idea generation. In marketing and creative teams, it signals psychological safety in brainstorming: team members are explicitly invited to share half-formed concepts without the pressure of immediate polish, and ideas that would otherwise go unsaid can surface.

Related terms

Brainstorming, Change Agent

Turkish definition

Beyin fırtınası sırasında, henüz olgunlaşmamış ve tartışmaya açık olarak ortaya atılan gayriresmi bir fikir.

Source: MMA Academy Sözlük