The Between Times
A transitional phase in which the potential of a new technology, such as AI, is widely recognized but not yet fully understood or put to productive use.
Explanation
The between times is a descriptive phrase rather than a term with a single credited coiner; it is used in technology and marketing commentary to name the awkward middle period after a breakthrough technology is announced but before organizations have built the skills, processes, and trust to use it well. Applied to AI, it captures the current moment where most companies have access to generative AI tools but have not yet redesigned workflows or measurement around them. Naming this phase helps marketers explain the gap between AI hype and AI return on investment, and it sets realistic expectations for adoption timelines.
Usage context / examples
The phrase is commonly used in AI strategy discussions to caution leadership against over- or under-investing in AI while the organization is still in this in-between adoption stage.
Related terms
AI Adoption Curve, Technology Hype Cycle, FOMA
Turkish definition
Yeni bir teknolojinin, örneğin yapay zekanın, potansiyelinin tanınmasına rağmen henüz tam olarak anlaşılıp verimli biçimde kullanılamadığı geçiş dönemini ifade eder.
Source: MMA Academy Sözlük