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AI & Marketing Concepts

ACP (Agentic Commerce Protocol)

An open standard that lets an AI agent complete a purchase on a buyer's behalf while the merchant stays the system of record for payment and tax.

Current status

As of September 2026: launched by OpenAI and Stripe in September 2025. OpenAI retired Instant Checkout in ChatGPT in March 2026 and moved checkout back to merchants' own sites; the protocol itself remains in active development.

Explanation

ACP is an open standard that OpenAI and Stripe co-developed, with Meta and Salesforce also involved, and released under Apache 2.0 on September 29, 2025. It defines how an AI agent can complete a purchase for a buyer while the merchant remains responsible for payments, tax, and compliance. It powered ChatGPT's Instant Checkout with Etsy and Shopify brands including Glossier, Vuori, Spanx, and SKIMS, making it the first widely adopted standard for buying directly inside a chatbot. OpenAI retired the consumer-facing Instant Checkout feature in March 2026, but the industry still references the underlying ACP standard as the checkout-layer protocol.

Usage context / examples

ChatGPT Instant Checkout launched in September 2025 with Etsy and, later, Shopify merchants.

Related terms

Conversational AI Commerce, DSP, AP2, UCP, x402

Turkish definition

ACP, bir yapay zeka ajanının ödeme, vergi ve uyumluluktan satıcının sorumlu kaldığı bir düzende alıcı adına satın alma işlemini tamamlamasını tanımlar.

Source: MMA Academy Sözlük