Digital Maturity
The degree to which an organization can effectively use digital technologies and processes to create value and respond to change.
Explanation
Digital maturity measures how well a company has adopted the tools, skills, and culture needed to run digital-first processes, respond to market shifts, and pursue digital transformation, rather than treating digital as a bolt-on to existing operations. It is not a single achievement but an ongoing capability that consulting firms and technology vendors assess using various maturity models and frameworks. For marketing leadership, digital maturity level directly affects how fast a marketing team can adopt new channels, personalization, and data practices, and low maturity is a common reason ambitious campaigns underdeliver.
Related terms
Turkish definition
Bir kuruluşun dijital teknoloji ve süreçleri kullanarak değer yaratma ve değişime uyum sağlama kapasitesi.