GMV Max (TikTok Shop)
TikTok Shop's automated advertising campaign type that controls bidding, targeting, and creative distribution across the whole platform in a single campaign.
Explanation
GMV Max is TikTok Shop's automated campaign format that handles bidding, audience targeting, and creative distribution platform-wide, attributing paid, organic, and affiliate sales to one automated campaign. It became mandatory for TikTok Shop advertising in September 2025, which means brands and agencies running TikTok Shop ads no longer have a manual-campaign alternative to plan around. Early adopters report roughly 30 percent higher GMV compared with manual Video Shopping Ads. Gross Merchandise Value itself is an older e-commerce metric; what is new is the mandatory automated campaign product built around it.
Usage context / examples
TikTok's official 'GMV Max One-Sheet 2025' advertiser guide documents the format for advertisers.
Turkish definition
GMV Max, TikTok Shop'ta teklif, hedefleme ve reklam dağıtımını tek bir otomatik kampanyada birleştiren zorunlu reklam formatıdır.