The MMA Academy Library.
Free. Always on.
Open learning, accessible to everyone, available every day. The Library is the entry point into the whole Knowledge Center.
Four Sections
The Glossary
The relaunched marketing glossary, always on and free to browse.
2-Minute Learn & Apply
Short videos you can watch and use in one sitting.
Research & Insight
Playbooks, guides, reports and microsites. Everything the Academy publishes.
Webinars
Free sessions all year, plus the full archive of recordings.
Research & Insight: the Latest
Reports, playbooks, guides and microsites from MMA Academy and MMA Türkiye.
Webinars: What Is Next
Free, open to everyone, and running all year. Recordings stay in the archive afterwards.
What Is Live Today
Open now: the Brand Accountability Study, with Kantar, from MATT (Marketing Attribution Think Tank), one of the Academy’s Future Labs. It defines how brands measure, defend and improve accountability across Performance Marketing, Martech Investment, AI Adoption and MEA Benchmarking, across Türkiye, MENA and South Africa. Ten minutes, and every response shapes the findings.