01Webinars
Free Webinars
Uninterrupted programming all year, open to everyone. Recordings stay in the archive afterwards.
FreeEvery program, in one place.
Four depths. Choose one.
Free open learning at the surface, free self-paced certificates in the open water, credentialed certification in the depths, and a limited-seat Masterclass at the lighthouse.
Click any card for the full details, or filter to narrow the page.
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The Surface
Free. Always on. Open to everyone.
02Short Form
2-Minute Learn & Apply
Short videos built to be watched and used the same day.
Free03Research
Research & Insight
MMA Türkiye’s reports and research: media and ad investment, AI adoption, gaming, audio and more.
FreeThe Open Water
Free, self-paced online certificates. No cohort, no calendar.
01MarTech
MarTech Certificate
The marketing technology stack: what to buy, what to integrate, and what to switch off. Self-paced and assessed.
Online02AI
Marketing AI Certification (MAC)
Working as an AI-native marketing team rather than a team that uses AI tools. Self-paced and assessed. Not open yet.
UpcomingThe Depths
Structured, credentialed, and paid for. Two routes: executive certificates with Emeritus, and digital training with SEM.
01
Executive Certification
University certificate programs. Enrollment is open for the six-month Digital Marketing Strategy program with Northwestern University’s Kellogg School of Management, Fall 2026.
02
360° Data-Driven Advertising Certificate
The flagship: every core part of digital marketing, hands-on, with AI in every module and a graded final project. University-backed certificate.
42 Hours03
Digital Marketing Management Program
For managers who direct teams and agencies: read the reports, ask the right questions, judge every channel, plan for AI.
24 HoursThe Nine Focus Sessions, with SEM
Members only. Each one stands alone: pick the topics your team needs. Live online, in Turkish.Members
Only
01Analytics
From Digital Marketing Metrics to Communication Strategy
Turn campaign metrics into insight and decisions with the “what happened, why, what now” framework.
6 Hours02AI & Strategy
Strategic Transformation with AI
A C-suite decision framework linking AI and automation to ROI, ROAS, LTV and CAC.
6 Hours03AI & Data
From Data to Value: AI in Marketing
Value-based segmentation, churn prediction and AI models that connect customer data to profitability.
6 Hours04Analytics
Data Analytics & Reporting with GA4
Build reliable decision-support dashboards and a shared metric language across teams.
6 Hours05Paid Social
Social Media Advertising (Paid Social)
Right audience, effective creative, efficient budget, hands-on across Meta, TikTok and LinkedIn.
8 Hours06SEO & AEO
From SEO to AEO: Search & Agent Engine Optimization
Win organic visibility on search engines and with the AI agents shaping purchase decisions.
8 Hours07Search Ads
Search Engine Marketing (SEM)
Search, Shopping and Performance Max campaigns with Smart Bidding and conversion measurement.
8 Hours08Media & Influencer
Digital Media Planning & Influencer Marketing
Plan the right channel and format mix, with influencer marketing managed as an integrated part of it.
6 Hours09Reputation
Online Reputation Management (ORM)
Control your brand’s digital visibility, manage sentiment and prevent crises before they start.
2 HoursSession details and pricing are on the Focus Sessions page.
The Lighthouse
Limited seats, sold directly.
01Masterclass
The Masterclass with Dr. Tawfik Jelassi
Shaping the Glitch. Closed sessions for CMO and board level, 15 December 2026 in Istanbul. Seats are sold, in strictly limited numbers, handled directly by Nilay Yanardağ and Şenay Cengiz.
Limited Seats