What You Will Be Able to Do

Set campaign goals with the funnel and the KPI triangle, and write a brief that works.
Judge a website and its user experience for conversion.
Run paid social and Google Ads campaigns hands-on, on the real platforms.
Build visibility for search engines and for the AI agents that now make purchase decisions (SEO and AEO).
Plan media and budgets, manage influencer work, and handle online reputation and crises.
Read campaign reports, interpret them, and turn them into business decisions.
Use AI tools for content, targeting, bidding, optimization and reporting.

The Eight-Week Schedule

Two live sessions a week
Week	Focus
Week 1	Introduction to digital marketing, strategy, the funnel and KPI triangle, writing a good brief
Week 2	Website fundamentals, user experience (UX) and data reporting
Week 3	Search engine optimization (SEO) and agent engine optimization (AEO)
Week 4	Online reputation management, media planning and influencer marketing
Week 5	Social media advertising (paid social) and campaign management
Week 6	Search engine marketing (Google Ads)
Week 7	Data analytics, AI marketing solutions and AI-driven performance marketing
Week 8	Project presentations and feedback

Certificate of participation: attend at least 75% of the 42 hours.
Certificate of achievement: meet the attendance bar, complete the program project, score at least 70 on the final presentation, and at least 55 on each of two tests.
The certificate is issued with a partner university and shared digitally.

For: Marketing, brand and communications teams on the advertiser side; media, digital and creative agencies; publishers and platforms; and new graduates building a career in digital marketing.
You Leave With: A university-backed certificate and a finished project, with one-to-one feedback from the trainers.
Format: Live online, two sessions a week, in Turkish. No prerequisites; some digital marketing experience helps.