Digital Marketing Strategy.
Northwestern University’s Kellogg School of Management · Fall 2026
Develop a strategic product vision, identify opportunities with AI-supported insights, and build monetization and go-to-market strategies. Eight modules over six months, run on a set calendar, in collaboration with Northwestern University’s Kellogg School of Management.
Learning Outcomes
- Design a strategic product vision and roadmap that aligns with corporate goals and motivates organizational alignment.
- Analyze product opportunities using frameworks and AI-supported insights to inform strategic decisions.
- Build and deliver monetization and go-to-market strategies that drive product-led growth (PLG).
- Apply proven practices in product development, pricing and growth.
What You Cover
- Product Vision, Strategy and Leadership
- Opportunity Analysis and Product Discovery
- Product Design, User Experience and Agile Development
- Product Planning and Road Mapping
- Go-To-Market Strategy and Product-Led Growth
- Product Pricing, Packaging and Monetization
- Managing Product Evolution and Growth
- Communication and Influence Skills for Product Managers
Program Duration and Format
A six-month program that runs on a set calendar. The eight modules follow the program schedule, so the cohort moves through them together.
Who It Is for, and How to Get in
For professionals who want to strengthen product strategy, discovery, planning, pricing and growth decisions. Eligibility is confirmed through a short review rather than open enrollment.
- For
- Professionals developing product strategy, leadership and growth capabilities.
- You Leave With
- Skills in strategic product vision, road mapping, opportunity analysis, monetization and product-led growth.
- Access
- $1,950 list price, $1,650 for MMA members (15% discount). Enrollment with eligibility review.
The Full Cohort Pipeline
Fall 2026 is open now. The 2027 cohorts are listed so teams can plan; contact our team to pre-register.
| Term | Program | School | Enrollment |
|---|---|---|---|
| Fall 2026 | Digital Marketing Strategy | Northwestern University’s Kellogg School of Management | Open |
| Spring 2027 | AI Strategies for Business Transformation | Kellogg School of Management | Later |
| Spring 2027 | Business Leadership in the Age of Disruption | Kellogg School of Management | Later |
| Fall 2027 | MIT’s Approach to Design Thinking | MIT Management Executive Education | Later |
| Fall 2027 | Strategies That Build Winning Brands | Kellogg School of Management | Later |