MMA Academy MEA
Introducing MMA Academy’s New Open & Certified Learning Programs

Choose Your Depth

Essentials gets you started. Certification takes you deeper.

Four depths, and a way in for every team. Start at the surface for free, or go straight to the depth you need.

Go as Deep as You Dare Enroll
01The Surface 02The Open Water 03The Depths 04The Lighthouse

Depth ONE The Surface Always On

The Surface

Free. Always on.

For
Anyone new to MMA Academy, and HR and People teams testing the water.
You Leave With
Working knowledge and a certificate of participation.
Access
Open to everyone.

Open learning, accessible to everyone, available every day.

Free Webinars

Running as uninterrupted programming, all year.

2-Minute Learn & Apply

Short videos, always on, alongside the relaunched Glossary.

The MMA Academy Library

Free to browse, and the entry point into the whole Knowledge Center.

Research & Insight

MMA Türkiye’s reports and research, free to read.

Browse the Library

Depth TWO Self-Paced Online Free

The Open Water

A certificate at your own pace.

For
Marketers who want the credential without waiting for a cohort.
You Leave With
An assessed certificate, at whatever pace you set.
Access
Free, open enrollment. No eligibility review.

In diving, Open Water is the certification that lets you descend without a guide. Same idea here: an assessed certificate, with no cohort and no calendar.

MarTech Certificate

The marketing technology stack: what to buy, what to integrate, and what to switch off.

Marketing AI Certification (MAC) Upcoming

Working as an AI-native team rather than a team that uses AI tools.

See Open Water

Depth THREE The Depths Two Routes

The Depths

Structured, credentialed, cohort-based.

Two routes at this depth. One takes you to a university certificate over six months. The other builds capability inside your own team, on your own calendar.

MMA Academy +

Route One Hybrid Training

For
Senior marketers and functional leaders ready to commit half a year.
You Leave With
A company-specific roadmap and a joint Emeritus and university certificate.
Access
Enrollment with eligibility review.

Enrollment open

Digital Marketing Strategy, Northwestern University’s Kellogg School of Management, Fall 2026

Six months on a set calendar, eight modules, with Northwestern University’s Kellogg School of Management. See the program details.

Enroll in Fall 2026
80+Universities
6Months
8Modules

Emeritus makes high-quality education accessible to individuals, companies and governments worldwide, collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Through MMA Academy, it delivers six-month hybrid executive certificates jointly with leading business schools.

The Program Journey

01 A One-Hour Kickoff Session 02 Six Monthly Modules 03 One Capstone Workshop 04 One Certificate Ceremony
The cohort pipeline
TermProgramSchool
Fall 2026Digital Marketing Strategy OpenNorthwestern University’s Kellogg School of Management
Spring 2027AI Strategies for Business TransformationKellogg School of Management
Spring 2027Business Leadership in the Age of DisruptionKellogg School of Management
Fall 2027MIT’s Approach to Design ThinkingMIT Management Executive Education
Fall 2027Strategies That Build Winning BrandsKellogg School of Management
Columbia Business School Kellogg School of Management MIT Sloan School of Management
See Executive Certification

MMA Academy +

Route Two Digital Training

For
Marketing teams, agencies and the managers who direct them.
You Leave With
A certificate and a finished project, or a focused skill your team uses the next day.
Access
Live online, in Turkish. Focus Sessions are members-only.

SEM, named Performance Agency of the Year by MMA in Türkiye and MEA, delivers these programs across Türkiye and the MENA region. Two models: full certificate programs, and single-topic Focus Sessions.

Model One · All-in-One Certificate Programs

Flagship · University-backed certificate 360° Data-Driven Advertising Certificate Every core part of digital marketing, hands-on, with AI in every module: strategy and briefs, UX, SEO and AEO, paid social, Google Ads, media planning, influencer marketing, reputation and analytics. Ends with a real project, presented and graded. 42 hours, 8 weeks8–24 people See the program For managers · Certificate Digital Marketing Management Program The manager’s version. Read the metrics and reports, brief agencies and ask them the right questions, judge every channel, and get ready for AI. No hands-on campaign work required. 24 hours, 4 weeks8–24 people See the program

Model Two · Members-Only Focus Sessions

Members only · Single-topic trainings The Nine Focus Sessions Nine trainings that each stand alone: analytics, AI and strategy, paid social, SEO and AEO, search ads, media planning and reputation. Take one, or pick the topics your team needs. 2–8 hours each6–16 people See the sessions
See Digital Training

Depth FOUR The Lighthouse Limited Seats

The Lighthouse

Limited seats, sold directly.

An upper-tier series of closed sessions with Dr. Tawfik Jelassi, former Assistant Director-General of UNESCO. The first, Shaping the Glitch, is on 15 December 2026 in Istanbul.

For
CMO and board level.
You Leave With
The room, and the people in it.
Access
Limited paid seats, sold directly. For seats and company pricing, email Nilay Yanardağ (nilay@mmaglobal.com) or Şenay Cengiz (senay@mmaglobal.com).
See the Masterclass Reserve Your Seat