Digital Marketing Management Program.
Four weeks. Two live sessions a week. Built for managers.
Set the strategy, evaluate the campaign, manage your team and your agency. Most digital marketing training teaches people to run the operation; this one teaches them to manage and evaluate it.
24Hours
4Weeks
8–24People
₺43,500Per person
Price includes VAT.
Eight Modules, Three Hours Each
- Management view and strategy. The ecosystem and its players, brand and digital strategy, funnel and KPI alignment, and briefing agencies well.
- Understanding the metrics. Reach, frequency, CTR, CPC, CPM, conversion rate, CPA, ROAS, CAC, CLTV, and how they connect to profit.
- Reading reports and evaluating campaigns. What happened, why, and what now. The right questions, and the warning signs.
- How the tools connect. Google Ads, GA4, Meta, Merchant Center, CRM and CDP, measurement integrity, and a cookieless world.
- Evaluating performance channels. Search, Shopping, Performance Max and paid social, judged at management level.
- Organic visibility and reputation. SEO and AEO, reading a media plan, managing influencer work, and online reputation.
- How AI is changing marketing. Optimization, automation and personalization: the opportunities, the risks, and getting ready as a manager.
- Bringing it together. An end-to-end evaluation of a real campaign, and a framework for your own brand.
- For
- Brand and marketing managers, corporate communications leads, and decision-makers who direct digital teams and agencies.
- You Leave With
- A certificate, awarded at 75% attendance or more, and an evaluation framework for your own brand.
- Format
- Live online, two sessions a week, in Turkish. In-person or hybrid on request.