Nine single-topic trainings, 2 to 8 hours each. Each one stands alone, so your team takes only the topics it needs. Live online in Turkish, with a certificate of participation.
01Analytics
From Digital Marketing Metrics to Communication Strategy
Turn campaign metrics into insight and decisions with the “what happened, why, what now” framework.
₺9,500 per person, per session6 Hours · 6–16 peopleSee details- Format
- 2 days, 3 hours each. Live online, in Turkish; in person or hybrid on request.
- Who it is for
- Marketing, brand and communications teams; product, creative, content and social teams; mid-to-senior managers who read digital reports and make decisions.
- What it covers
- The digital marketing ecosystem and its terminology
- Aligning goals, KPIs and strategy
- Reading the funnel and the user journey
- Interpreting reports and turning them into insight
- Turning metrics into message and channel decisions
- Trainer
- Trainers are SEM specialists, assigned when the session is scheduled.
- You leave with
- A certificate of participation, shared digitally. If one company fills the session, SEM tailors the content to that brand.
02AI & Strategy
Strategic Transformation with AI
A C-suite decision framework linking AI and automation to ROI, ROAS, LTV and CAC.
₺28,000 per person, per session6 Hours · 6–12 peopleSee details- Format
- 2 days, 3 hours each. Live online, in Turkish; in person or hybrid on request.
- Who it is for
- C-level and senior leaders (CEO, CMO, CTO, CFO, COO, CHRO); marketing and growth; CRM, CDP, MarTech and automation teams; data and BI; finance partners; CX and retail operations.
- What it covers
- AI and automation across the marketing value chain
- CRM, CDP and marketing automation working together
- Human-in-the-loop and AI agents
- Adoption stages and risk controls
- Aligning marketing and finance metrics: ROI, ROAS, LTV, CAC
- Decision frameworks for the C-suite
- Trainer
- Led by Reha Başoğul, SEM Chief AI & Transformation Officer.
- You leave with
- A certificate of participation, shared digitally. If one company fills the session, SEM tailors the content to that brand.
03AI & Data
From Data to Value: AI in Marketing
Value-based segmentation, churn prediction and AI models that connect customer data to profitability.
₺28,000 per person, per session6 Hours · 6–12 peopleSee details- Format
- 1 day, in four parts. Live online, in Turkish; in person or hybrid on request.
- Who it is for
- C-level leaders (CEO, CMO, CTO, CFO, COO); CRM, retention and loyalty teams; data, analytics and MarTech; e-commerce, growth, product and performance; CX and retail managers.
- What it covers
- Moving from intuition to data-driven decisions
- Value-based customer segmentation
- Churn prediction and retention actions
- Balancing CLTV against CAC
- Channel profitability and budget allocation
- Quick wins, pilots, then scale
- Trainer
- Led by Reha Başoğul, SEM Chief AI & Transformation Officer.
- You leave with
- A certificate of participation, shared digitally. If one company fills the session, SEM tailors the content to that brand.
04Analytics
Data Analytics & Reporting with GA4
Build reliable decision-support dashboards and a shared metric language across teams.
₺12,000 per person, per session6 Hours · 6–12 peopleSee details- Format
- 2 days, 6 hours in total. Live online, in Turkish; in person or hybrid on request.
- Who it is for
- Marketing, e-commerce and growth teams; data, analytics and reporting roles; product and CX teams; mid-to-senior managers.
- What it covers
- A shared metric and KPI language
- GA4 structure and event-based measurement
- Channel and traffic reports
- Finding the drop-off points in the funnel
- Building decision-support dashboards
- Reporting as what happened, why, and what to do
- Trainer
- Trainers are SEM specialists, assigned when the session is scheduled.
- You leave with
- A certificate of participation, shared digitally. If one company fills the session, SEM tailors the content to that brand.
05Paid Social
Social Media Advertising (Paid Social)
Right audience, effective creative, efficient budget, hands-on across Meta, TikTok and LinkedIn.
₺14,000 per person, per session8 Hours · 6–16 peopleSee details- Format
- 4 days, 2 hours each. Live online, in Turkish; in person or hybrid on request.
- Who it is for
- E-commerce and retail, marketing and brand, growth and performance, B2B and service teams, and multi-location businesses.
- What it covers
- Auction logic, objectives and audiences
- AI-driven campaign types and Smart Bidding (such as Meta Advantage+)
- Dynamic creative and A/B testing
- Conversions API and signal quality
- Offline conversions, CRM and store traffic
- An introduction to TikTok and LinkedIn ads
- Trainer
- Trainers are SEM specialists, assigned when the session is scheduled.
- You leave with
- A certificate of participation, shared digitally. If one company fills the session, SEM tailors the content to that brand.
06SEO & AEO
From SEO to AEO: Search & Agent Engine Optimization
Win organic visibility on search engines and with the AI agents shaping purchase decisions.
₺14,000 per person, per session8 Hours · 6–16 peopleSee details- Format
- 4 days, 2 hours each. Live online, in Turkish; in person or hybrid on request.
- Who it is for
- E-commerce and retail, marketing and brand, content, SEO and corporate communications, product, web and UX teams, and analytics decision-makers.
- What it covers
- Keyword research and content strategy
- Technical SEO: crawling, indexing, structured data, speed and mobile
- Competitor analysis, backlinks and authority
- Measurement with Google Search Console
- AEO: machine-readable content that AI agents can find and trust
- Trainer
- Trainers are SEM specialists, assigned when the session is scheduled.
- You leave with
- A certificate of participation, shared digitally. If one company fills the session, SEM tailors the content to that brand.
07Search Ads
Search Engine Marketing (SEM)
Search, Shopping and Performance Max campaigns with Smart Bidding and conversion measurement.
₺14,000 per person, per session8 Hours · 6–16 peopleSee details- Format
- 4 days, 2 hours each. Live online, in Turkish; in person or hybrid on request.
- Who it is for
- Marketing, performance and growth teams, e-commerce and brand managers, B2B and service teams, and multi-location businesses.
- What it covers
- Auction logic and Quality Score
- Match types and negative keywords
- Responsive Search Ads and assets
- Merchant Center, Shopping and Performance Max
- Smart Bidding: target CPA and target ROAS
- Conversion tracking and auction insights
- Trainer
- Trainers are SEM specialists, assigned when the session is scheduled.
- You leave with
- A certificate of participation, shared digitally. If one company fills the session, SEM tailors the content to that brand.
08Media & Influencer
Digital Media Planning & Influencer Marketing
Plan the right channel and format mix, with influencer marketing managed as an integrated part of it.
₺12,000 per person, per session6 Hours · 6–16 peopleSee details- Format
- 3 days, 2 hours each. Live online, in Turkish; in person or hybrid on request.
- Who it is for
- Marketing and brand, e-commerce and retail, corporate communications, PR and social, growth and performance, and media planning and buying teams.
- What it covers
- The brief: audience, KPIs and formats
- Channel mix, IAB standards and benchmarks
- Ad servers and traffic tools (Similarweb, Gemius, Comscore)
- Influencer types, brand fit and collaboration models
- Content licensing and measurement: interim and final reports, A/B tests
- Trainer
- Trainers are SEM specialists, assigned when the session is scheduled.
- You leave with
- A certificate of participation, shared digitally. If one company fills the session, SEM tailors the content to that brand.
09Reputation
Online Reputation Management (ORM)
Control your brand’s digital visibility, manage sentiment and prevent crises before they start.
₺4,000 per person, per session2 Hours · 6–16 peopleSee details- Format
- One 2-hour session, with a short break. Live online, in Turkish; in person or hybrid on request.
- Who it is for
- Corporate communications, PR and social teams; digital marketing and SEO; customer service and call centers; product, legal and IT teams.
- What it covers
- Your digital footprint and the ORM process
- Which departments own it: social, IT, PR, content
- How ORM and SEO work together
- Sentiment analysis
- Managing searches for a person or brand name
- Trainer
- Trainers are SEM specialists, assigned when the session is scheduled.
- You leave with
- A certificate of participation, shared digitally. If one company fills the session, SEM tailors the content to that brand.
Prices are per person and include VAT.
